I am Pranichia, casually known as Chia, an original Gen Z born in 1997, a digital savvy who spends hours in front of laptop and phone screen. My screen time reminder apparently has said that I almost spend over than 7 hours everyday.

I have been spending my whole life throughout the digital era since 2015. What’s funny is, I used to be that nerd in primary until middle school where my friends had started to use Friendster and Facebook. Me? Nein.

I started a lifestyle blog in 2015 which opened my horizon into the world of digital creator from writing, photography, until videography, understanding how it all syncs altogether, it all works 360 degrees. Being aware of brand necessity towards that so-called ‘influencer’ power, I learned further by getting myself to be JanSport Ambassador in 2017 which required me to create content constantly since I had Key Performance Indicator (KPI) to maintain monthly throughout the year.

Being keen enough to create content on Instagram and YouTube. I attended three internships that aligned to my interest, digital marketing and branding at Unilever Indonesia, Traveloka Indonesia, and now today I switched from client side to agency side in Oliver Agency.

It has been a very fruitful journey to drown myself into knowing how digital era works for people along with the fast changing of trends which affect consumers’ behaviour. Therefore, it makes me more interested to learn further of how it goes over time, will it ever be the same?

I don’t think so.